How $30B behemoth Starbucks embraces Lean Startup innovation methodologies to keep its edge in the market. The article quotes an ex-Sears CEO saying he thinks their strategy is bad (too risky and not a complete customer experience on Day 1). I’ll go with Starbucks on this one… it’s just coffee, let’s not forget. If you try a new payment mechanism and it doesn’t work, having the person pay by credit card is OK too.
“Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?
A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.